Loyalty Post-Launch - Opportunities
- Oliveira, Joana
Workstream | Opportunity | Description | Timeline | Owner | Status | Next Steps |
|---|---|---|---|---|---|---|
KIOSK | Lock Open Coupons | Change kiosk visual for open coupons (eg. adding phone icon) to encourage app download and sign-ups, without damaging coupon sales. | April | BK DE / Tillster | Discussion ongoing | BK DE to confirm appropriate setup for open coupons and provide guidance to Tillster. |
COMMS | Boost POP execution | Guarantee perfect execution of materials in-store. Potentially organize tour with District Managers to verify execution checklist. | April | BK DE / Digital | Discussion ongoing | BK DE & Digital to create checklist and define execution plan. |
CREW
| Reinforce Training | Reinforce training of crew members. Highlight difference between loyalty program and coupons and provide guidelines for app download and sign-up. | April | BK DE / Digital | Discussion ongoing | BK DE to confirm possibility to reinforce crew training. |
Hosting | Start active hosting from crew members. | April | BK DE / Digital | Discussion ongoing | BK DE to confirm feasibility in-store. | |
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