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(lⓘ Markets Overview
Details | 🇬🇧 UK | ???? Switzerland | ???? Germany | 🇳🇱 Netherlands | ???? Switzerland | 🇦🇹 Austria | KSA | UAE | ||||||||||||||||||||||||||||||||||||||||||||||||||
Brand | BK | BK | BK | BK | FHS | BK | BK | BK | ||||||||||||||||||||||||||||||||||||||||||||||||||
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Status |
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Maintenance |
Maintenance |
Maintenance |
One off deployment |
Deployment |
Deployment | ||||||||||||||||||||||||||||||||||||||||||||||||||
Market PM | Maddie (madeleine.dodd@bkukgroup.co.uk) | Patricia | Mariann (mariann.reitz@burgerking.de) Gloria | Carolina | Paula | Lorenz | Kwathar | Kwathar | ||||||||||||||||||||||||||||||||||||||||||||||||||
RBI PM | Anna/Pierre | Anna/Pierre | Anna/Pierre | Anna/Pierre | Anna/Pierre | Anna/Pierre | Anna/Pierre | Anna/Pierre | ||||||||||||||||||||||||||||||||||||||||||||||||||
Accenture PM |
Markets Details
Market | 🇬🇧 UK | 🇨🇭 Switzerland | 🇩🇪 Germany | 🇳🇱 Netherlands | ???? Switzerland | 🇦🇹 Austria | KSA | UAE | ||
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Restaurant Count | ~540 | ~90 | ~800 | ~80 | 1 | ~60 | ~170 | ~99 | ||
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Comments | Mobile Ordering & coupons can be accessed only by signed up users By signing up a guest is by default a loyalty user | Mobile Ordering & coupons can be accessed only by signed up users By signing up a guest is by default a loyalty user | Mobile Ordering & coupons can be accessed also by non signed up users. If the guest signs up, they receive extra coupons | FHS is the first opening in EMEA. We are going to have a basic CRM strategy in place | They have signed for a one off package so we will only support them during the deployment phase | Launch of MO planned for 7/10 | Launch of MO planned for 7/10 | |||
CRM Maturity | Medium | Medium | Medium | Low | Low | Medium | Low | Medium Low | ||
CRM Priority | Advanced personalization | Push delivery & loyalty transactions while supporting marketing calendar | Increase contactable sales | Deploy lifecycle Use CRM to push personalized coupons | Deploy lifecycle | + marketing calendar support | Deploy MVP journeys | Deploy package | Ip warming + Deploy MVP journeys | Ip warming + Deploy packageMVP journeys |
CRM Approvals Layers | Maddie (and brand team only for major campaigns) | Patricia, Legal, Translation | Mariann, Gloria + D&M (marketing agency for copy & Translation) | Carolina Legal | Julien, Paula | Lorenz, Michaela | ||||
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CRM Stack |
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Web/App |
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RBI People
Loyalty & CRM: Anna, Pierre, Javi (jecheverria@rbi.com), Teo (Sr. Director, Guest Engagement, EMEA, tornelas@rbi.com)
Conversion: Maria (mcarrington@rbi.com), Manuel (mrodriguesdasilva@rbi.com)
Data: Adolfo (awatanabe@rbi.com)