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Online Flow
Figma link here https://www.figma.com/file/OnShL0eTp8W3E1iOoSz1d1/Discovery?type=whiteboard&node-id=892-26871&t=qAt4yrpONYGrZ1DS-4
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Note: Match accounts should follow this. Email is preferable, but customer can change his/her amazon email, hence recommendation is to link accounts using amazon user id and rbi user id.
For reference: Burger King Mocks (Amazon and Iberia mocks):
View file name Burger King Mocks - Prime Offer Code.pdf
Business Scenarios
Having accounts in both domains are mandatory to access the exclusive offers.
Bk account? | Amazon Account? | Prime Account? | Draft of the flow ( TO BE UPDATED) |
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Yes | Yes | Yes |  In the Amazon page the first CTA is to register/login as Amazon Prime member; once it’s done it will show the same page with a different CTA about “Activate the promotion”. Once in BK and registered/login, only in the first time, customer gets prompted with the “Link your account” process. Offers will be displayed in the offer section with a special tag referring to Amazon Prime |
Yes | Yes | No |  When the customer is not Prime, the user will be sent to the “Complete Prime subscription page” and the CTA is not going to work until all the data to subscribed are ready |
Yes | No | No |  When customer doesn’t have Amazon account, he/she has to register in Amazon and activate the Prime subscription before moving to BK and link the accounts. |
No | No | No | When customer doesn’t have any account (BK or Amazon) is mandatory to have both accounts active to link them and access the offers |
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Amazon Integration References:
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APIs to be explored:
Benefit Discovery API - we can find out if the logged the customer is Prime or regular Amazon customer
Account Linking API - we can link account Amazon and BK accounts.
Customer Identity API - we mark customer as pre-verified. The signup experience will skip the verification challenge at Amazon end and allow the customer to directly signup for Prime
https://prime-apis.amazon.eu/explorer/index.html
Besides, RBIberia is validating the possibiltity to use offer codes to simplify the flow (in-store and online)
https://docs.prime-apis.amazon.com/onboarding/constructs/offer-code
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LWA - Login with Amazon
→ Note that last step describes how to integrate with your account system
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Sequence Diagram
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Offers Architecture
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WL Partnership Configuration
a) A new section in the Account page called “Membership” will be created. (link to Figma, user & Sanity)
b) Inside the new section, the customer can check the partner name (ex: Amazon) and the status (active/not active)
Reference:
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Customer clicks a button in the app within account settings, something like ‘Memberships’
Customer clicks ‘Blue Light Card Membership’
Customer enters number in field. API verifies the membership.
Offer is sent to offers section once validated
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(example of a possible offer page where it’s highlighted the partner offer)
Sanity Configuration
RBI Sanity Studio / Order-Level Content/ Incentives/ Offers/Systemwide Offers/ Systemwide Offer/ Mechanics / Amazon Prime Offer:
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**Sanity should have a function to show or not to show the partnership in the “Membership” section
Sanity Configuration
TBD
a) Possibility to filter target audience (TBD)
Loyalty offers will be configured in Sanity with a new indicator. So, when getting these offers (Get UserLoyaltyOffers), we should apply the proper filter if the customer is Prime:
Active filter: offer visible only for the users who match attribute (ex: “Amazon Prime Discount 10%” only visible to guests who have attribute AmazonPrimeActive = true)
No active filter: offer visible for all users
b) (already existing) Offers setup Mechanics
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FAQ
How we are going to check if a user has lost Prime membership (it should be a reusable process that we can apply for Blue Card and other future partnerships)
Before showing the offers, we should call Amazon (Benefits?) API and validate if the customer is Prime
How are we going to display the current membership status (especially if we end up having multiple partnerships)
N/A
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How are we going to show Prime-related offers
Loyalty offers will be configured in Sanity with a new indicator. So, when getting these offers (Get UserLoyaltyOffers), we should apply the proper filter if the customer is Prime.
Will the check we do for status of the membership need to be configurable based on the partner we onboard? How would filters work ?
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It depends on the information coming from API. In the case of Amazon, the Amazon Prime status is shared and there should be a periodic call to check it.
Which information we want to provide to the user on the Membership section?
Can the user activate/deactivate the partnership from the app?
Regarding the offer of the free delivery up to 10€ purchase, a similar offer has been created before? What’s the step-to-step process to setup? https://rbictg.atlassian.net/wiki/spaces/L/pages/3739156556/Setting+up+a+Systemwide+Challenge+Content+Mechanics+Incentives#Quest-Rules /wiki/spaces/L/pages/3739582525