Page Comparison

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We group all events according to the user flow or use. In ‘Amplitude Analytics' they are named as “Category” and in 'Mparticle’ as “Tags”. The events are classified as the followed:

• Auth Flow: Events related to the Sign UP, Sign In and Sign out flow (Sign in Complete, Sign out Complete);

• Branch: Events that have Branch as a source;

• CRM: Related to campaign engagements (Email Opens, bounces, etc)

• General: Used for events related to app/nav/user states. (start session, flags evaluated, update user attributes);

• Loyalty: Events related to Loyalty program. (transactions claimed, users created, points expiring)

• Mkt Campaigns: Related to Ad-hoc mkt campaigns;

• Navigation: used to understand our users interaction with clickable and viewable components (Page view);

• Offer: events related to the Offer feature (offer selected, offer added to cart);

• Ordering flow: related to transactional events, Add to cart, checkout, purchase;

• Rewards: related to the reward flow in the loyalty program (reward selected, reward added to order);

• User Action: Used to track general user actions inside the app (Button Click, Marketing Tile Click);

• z. Deprecated: Used for events that should be replaced by new ones or are related to deprecated features. See more details here: Deprecated Events

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In 'Mparticle', you can access the event categorization (“Tags“) and description by accessing the “Catalog Menu” (Data Master > Catalog)

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