Table of contents
Definition
Status | DISCOVERY |
RBIberia Owner | |
RBI Owner |
❓ Open questions / Pending points
We need to constantly make this section empty.
Campaign details - TBD
Fee delivery discount to be analyzed from tech point of view (variable discounts not accepted in personalized offers) /wiki/spaces/L/pages/2382528539
Call with Amazon
Requirements
Problem statement
In occasion of the launch of the new BK-ES platform, the company aims to enhance its offerings by integrating with Amazon Prime and providing exclusive benefits to Amazon Prime members. This integration seeks to leverage the popularity and wide reach of Amazon Prime to attract more users to the BK-ES platform and drive increased engagement.
The benefits for Amazon Prime members will include free delivery for orders over 10 euros, a lower threshold compared to the standard 20 euros for other customers. Additionally, percentage discounts in the shopping cart, tailored to each specific purchase channel, are planned to be introduced, further incentivizing Amazon Prime members to shop on the BK-ES platform.
By extending these benefits, the company expects to achieve several positive outcomes: it anticipates a significant boost in traffic to the BK-ES platform, as the integration with Amazon Prime will attract a larger user base. This increased traffic will not only drive awareness and exposure but also provide opportunities for customer acquisition and retention. Moreover, the company envisions a higher volume of purchases resulting from the additional benefits provided to Amazon Prime members. Last, the partnership aims to increase customer satisfaction, thereby fostering loyalty and encouraging repeat purchases.
Solution
Scenarios
Note: these are high-level scenarios that must pass testing before we can release the feature. They should also be used to drive design. Note that we do not specify user interface details in these steps - that is deliberate so that we focus on the process and not on the UI since the UI can change throughout design and development.
Scenario 1: In restaurant redemption DEPRECATED
A QR code related to the promotion is present in the BK stores.The BK customer, who is also an Amazon Prime subscriber, scans the code and access the landing page where the promotion between BK and Amazon is detailed.The customer accesses his Amazon Prime accountThe customer allows the app to share Amazon Prime status and emailThe Amazon app shows the promo code related to the customer.The BK customer applies the code into the BK app and activate the promotion.
Scenario 2: Online redemption
The user accesses a landing page where the promotion between BK and Amazon is detailed.
The customer, who is also an Amazon Prime subscriber, accesses his Amazon Prime account
The customer allows the app to share Amazon Prime status and email
The Amazon app shows the promo code related to the customer.
The BK customer applies the code into the BK app (or Kiosk) and activate the promotion
In both cases: Coupon Code Redemption
Refence here → Offers /wiki/spaces/FEP/pages/3500998755 /wiki/spaces/L/pages/2382528539
Extra discovery is required
NB: Possible language misunderstanding
REWARD LOYALTY (customizable) = Ofertas de loyalty
OFFERS = Coupones
On BK-ES, we need to implement a reward loyalty mechanism where users can enter the coupon code during the checkout process. This mechanism should include the following steps:
a. Coupon Code Submission: Provide a field or option for users to enter the coupon code during the checkout process on the second platform.
b. Redemption: When the user submits the coupon code, BK-ES verifies its validity and checks if it matches any active marketing campaign codes. This can be done by querying a database or an API endpoint (in this case Amazon) that stores the valid coupon codes and their associated benefits.
c. Applying Benefits: If the coupon code is valid and matches an active marketing campaign, BK-ES applies the associated benefits to the user's cart or order.
d. Error Handling: If the coupon code is invalid or expired, the BK-ES should provide appropriate error messages to the user, indicating that the coupon code is not valid or has expired.
Cumulative discounts are possible
Timings: The campaign last until the end of the campaign and it’s composed by 2 different timelines
a) “Activation” = related to the social login activation (start&end date to be defined)
b) “Campaign = deadline benefit (start&end date to be defined)
This means that different users can have different ends of the campaign due to different activation dates.
Understand the feasibility of delivery fee discount: as it’s variable, need to understand if it fits with the Reward Loyalty mechanism
Acceptance criteria
A code should be generated in the Amazon platform that is connected to the BK-ES platform.
The two platforms (Amazon Prime and BK-ES) will share email, ID and “Amazon Prime Status”
The system needs to check the “Amazon Prime Status” every x period of time to validate the user is still an Amazon Prime member
The code should be applied in the BK-ES check-out page.
The code needs to provide free delivery for a purchase of 10€ or more
The code should also activate a discount code (in %) on the final cart
The discount code should depend on the type of service mode (?)
Promotion has an “Activation” deadline and a “Campaign” deadline
The code has no limit of usage
The code is valid for different several modes (TBD)
The campaign works for MO and Kiosk
Success metrics
N/A
🤔 Assumptions
Migration will be completed before entering in the development phase (expected 1st week of September)
Systemwide offer is available in the market
No landing page or any other content related to the campaign is present in the BK-ES app
Design
Figma design here: [insert link]
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