Table of contents

Definition

❓ Open questions / Pending points

Requirements

Problem statement

In occasion of the launch of the new BK-ES platform, the company aims to enhance its offerings by integrating with Amazon Prime and providing exclusive benefits to Amazon Prime members. This integration seeks to leverage the popularity and wide reach of Amazon Prime to attract more users to the BK-ES platform and drive increased engagement.

The benefits for Amazon Prime members will include free delivery for orders over 10 euros, a lower threshold compared to the standard 20 euros for other customers. Additionally, percentage discounts in the shopping cart, tailored to each specific purchase channel, are planned to be introduced, further incentivizing Amazon Prime members to shop on the BK-ES platform.

By extending these benefits, the company expects to achieve several positive outcomes: it anticipates a significant boost in traffic to the BK-ES platform, as the integration with Amazon Prime will attract a larger user base. This increased traffic will not only drive awareness and exposure but also provide opportunities for customer acquisition and retention. Moreover, the company envisions a higher volume of purchases resulting from the additional benefits provided to Amazon Prime members. Last, the partnership aims to increase customer satisfaction, thereby fostering loyalty and encouraging repeat purchases.

Solution

An integration with Amazon platform to offer Amazon Prime members exclusive benefits and incentives to encourage them to utilize the BK-ES platform and increase their engagement.

Key Features and Benefits:

1. Discounted Delivery for Amazon Prime Members: Amazon Prime members will be entitled to free delivery for orders over 10 euros, compared to the standard threshold of 20 euros for non-Prime customers. This offer is valid for services related to delivery (TBV)

2. Personalized Percentage Discounts: In addition personalized percentage discounts in the shopping cart for Amazon Prime members will be included. The discounts will be based on the purchase channel, ensuring that Prime members receive tailored incentives. (TBD)

To facilitate the user experience, it will be necessary a “Social login” where the Amazon Prime user access into his profile communicating to the BK platform the information needed (token, email, Amazon Prime status) to apply to the campaign.

Scenarios

Scenario 1: In restaurant redemption DEPRECATED

1. A QR code related to the promotion is present in the BK stores. 

2. The BK customer, who is also an Amazon Prime subscriber, scans the code and access the landing page where the promotion between BK and Amazon is detailed.

3. The customer accesses his Amazon Prime account 

4. The customer allows the app to share Amazon Prime status and email

5. The Amazon app shows the promo code related to the customer.

6. The BK customer applies the code into the BK app and activate the promotion.

Scenario 2: Online redemption

1. The user accesses a landing page where the promotion between BK and Amazon is detailed.

2. The customer, who is also an Amazon Prime subscriber, accesses his Amazon Prime account 

3. The customer allows the app to share Amazon Prime status and email

4. The Amazon app shows the promo code related to the customer.

5. The BK customer applies the code into the BK app (or Kiosk) and activate the promotion

Coupon Code Redemption

Refence here → Offers /wiki/spaces/FEP/pages/3500998755 /wiki/spaces/L/pages/2382528539

On BK-ES side, it needs to be implement a reward loyalty mechanism where users can enter the coupon code during the checkout process. This mechanism should include the following steps:
a. Coupon Code Submission: Provide a field or option for users to enter the coupon code during the checkout process on the second platform.
b. Redemption: When the user submits the coupon code, BK-ES verifies its validity and checks if it matches any active marketing campaign codes.
c. Applying Benefits: If the coupon code is valid and matches an active marketing campaign, BK-ES applies the associated benefits to the user's cart or order.
d. Error Handling: If the coupon code is invalid or expired, the BK-ES should provide appropriate error messages to the user, indicating that the coupon code is not valid or has expired.

Rules: TBD

Timings: The campaign last until the end of the campaign and it’s composed by 2 different timelines

a) “Activation” = related to the social login activation (start&end date to be defined)

b) “Campaign = deadline benefit (start&end date to be defined)

This means that different users can have different ends of the campaign due to different activation dates.

Cumulative discounts are possible - should be checked the possibility to limit the usage of cumulative discounts.

Acceptance criteria

• A code should be generated in the Amazon platform that is connected to the BK-ES platform.

• The two platforms (Amazon Prime and BK-ES) will share email, ID and “Amazon Prime Status”

• The system needs to check the “Amazon Prime Status” every x period of time to validate the user is still an Amazon Prime member

• The code should be applied in the BK-ES check-out page.

• The code needs to provide free delivery for a purchase of 10€ or more for xxx services

• The code should also activate a discount code (in %) on the final cart

• The discount code should depend on the type of service mode (?)

• Promotion has an “Activation” deadline and a “Campaign” deadline

• The code has no limit of usage

• The campaign works for MO and Kiosk

Success metrics

Related to new users (acquisition) possible risk of cannabilization

🤔 Assumptions

• Migration to be completed before entering in the development phase (expected 1st week of September)

Design

Figma design here: [insert link]

Architectural Diagram

Development

Release