The Menu represents the set of products our guests enjoy day-to-day as well as different supporting documents to successfully set up your menu structure.
Menu Overview & Navigation
Our menu is composed of sections, which are main categories shown on the header of the menu home page, containing pickers, meals, and/or items:
See the guest experience below:
Web
Mobile
Further context on the menu section setup and navigation could be found underMenu Document & Sections.
Menu Structure
Throughout our documentation, we will be referencing different concepts about the menu, so it’s important that you familiarize yourself with them.
Different elements build upon each other to form the menu selection – going from the most generic “Sections” to the very specific “Modifier". You can find below a short explanation of each element.
Glossary
Section: It is used to group the menu into categories which ease navigation across our menu. Example: “Flame-grilled Burgers” category.
Picker: In a section, you can select from a list of various menu items (e.g. Whopper, Hamburger, Cheeseburger…). However, each of these items can be sold a la carte, as a small meal, as a large meal or even with plant-based variations. This leads to various options the guest can pick from. These variations are configured in the Picker. Example: you can have your “Whopper” as single item or as a large meal.
Picker Aspect: Picker aspects represent the specific values for the variations that pickers can have. For example, a size picker aspect would usually have the following values: Burger Only, Medium Meal, Large Meal. These options are mapped to items (Burger Only) or combos (Meals) in the Picker.
Combo: Combos represent “meals” or “menus” which are usually made up of a burger as the main item, a drink and a side. Example: “Whopper Meal Small”, “Whopper Meal Medium”.
Combo Slot: Combo slots are groupings of the different options that come with a combo or “meal”. Combo slots can be re-used across combos, which is helpful because combos usually have the same options. For example, most medium menus will have the same “Medium Combo Drinks” (Medium Coca-Cola, Medium Fanta…) and the same “Medium Combo Sides” (fries and onion rings).
Item: These are stand-alone menu items which can usually be purchased individually. They are also used as the main item in combos. Example: “Whopper Burger Only”.
Modifier: Modifiers allow guests to customize items. They can be added, removed, increased or decreased. Examples: lettuce, tomato, pickles.
Modifier Multiplier: Modifier Multipliers are the allowed variations within a modifier. For example, guests can select No Tomato (a 0x multiplier of the tomato Modifier), Regular Tomato (a 1x multiplier) or Extra Tomato (a 2x multiplier).
You’ll notice that offers appear as a separate element from the menu architecture. That is because offers play a different role in our platform – often one of the most visited pages in our web and app, offers attract many guests which we then aim to retain and upsell. From a guest standpoint, offers live outside of the menu. Therefore, they are configured separately: Loyalty - Offers
In the following sections, we will be focusing on the menu structure pyramid.
Static Menu vs. Store Menu
Static Menu is the menu guests see on our platforms before selecting a service mode or a restaurant. Therefore, it is a region-wide brand menu without any pricing & availability information as no restaurant or service mode have been selected yet.
Store Menu, on the other hand, is the menu displayed once those selections are done, hence it is the menu where the pricing information is displayed to the guests as well as whether menu items are available for purchasing.
Feature Static Menu
If a user already has items in the cart and selects a different store or service mode, one or more items could be unavailable. For example, the selected store could run out of ingredients or might not serve that specific menu item. In these cases, a modal will be presented to the user stating the below item(s) are not available.
Feature Static Menu is the feature to configure the Item Unavailable Modal above. It could be set up as follows.
First, configure the header of the modal:
Then, configure the body text of the modal.
And lastly, configure the image of the modal.
Menu Management
It’s important to note that menu management includes two topics:
Content Management – this is done in our content management system, called Sanity.
Pricing & Availability Management – this is either done in the Point of Sale or the Digital Operations Portal.
Content Management
Pricing & Availability Management