Milestones
Milestone | Name | Outcome | Work required | Owner | |
---|---|---|---|---|---|
1 | Conversion rate | Defined conversion rate for loyalty program (1 to 1 / 1 to 10 / 1 to 100 etc.) | Sign-off from BKD on Loyalty program proposal: recommendation 1 to 10 | BKD | |
2 | Pricing | Identify pricing changes that will happen until loyalty go-live |
| BKD | |
3 | Tiers and rewards definition | Defined tiers and rewards that can be setup in the loyalty platform |
| Mariann, Daniel | |
4 | Gamification | Brame integration complete |
| Mariann, Daniel | |
4 | Materials | Localized T&C, FAQ, Crew Training Materials, POP |
| Mariann, Daniel | |
5 | Calendar | Initial loyalty / CRM events calendar | Define activations (e.g. double points) and connect to Marketing calendar Include activations on games (one exciting game every other month?), and prepare CRM journeys to support | Mariann, Anna, Daniel |