opt-in in whitelabel
If customer sets the mkt comms checkbox, the following should be set for all brands for the app country:
marketingPush=true (dynamodb and mparticle)
marketingEmail=true(dynamodb and mparticle)
email_subscribe=opted_in(dynamodb and mparticle)
push_subscribe=opted_in(dynamodb and mparticle)
opt-in in database
(...)
"communicationPreferences": {
"L": [
{
"M": {
"id": {
"S": "loyalty"
},
"value": {
"S": "true"
}
}
},
{
"M": {
"id": {
"S": "orderStatus"
},
"value": {
"S": "true"
}
}
},
{
"M": {
"id": {
"S": "marketingEmail"
},
"value": {
"S": "true"
}
}
},
{
"M": {
"id": {
"S": "email_subscribe"
},
"value": {
"S": "opted_in"
}
}
},
{
"M": {
"id": {
"S": "rewardsEmail"
},
"value": {
"S": "true"
}
}
},
{
"M": {
"id": {
"S": "Email Opt In"
},
"value": {
"S": "true"
}
}
},
{
"M": {
"id": {
"S": "marketingPush"
},
"value": {
"S": "true"
}
}
},
{
"M": {
"id": {
"S": "push_subscribe"
},
"value": {
"S": "opted_in"
}
}
},
{
"M": {
"id": {
"S": "rewardsPush"
},
"value": {
"S": "true"
}
}
}
]
}
?
Open question: Does a customer who sign-up in PLK ES get registered in BK ES too?
If not, should whitelabel register it in the database of another brand or should Braze look into a new indicator? Fisher, Luke
opt-in in mParticle / Braze / Amplitude
References:
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