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Opt-in whitelabel

  • If customer sets the mkt comms checkbox, the following should be set for all brands for the app country:

    • marketingPush=true (dynamodb and mparticle)

    • marketingEmail=true(dynamodb and mparticle)

    • email_subscribe=opted_in(dynamodb and mparticle)

    • push_subscribe=opted_in(dynamodb and mparticle)

opt-in in database

aws-rbi-dev-plk

aws-rbi-dev-bk

(...)
      "communicationPreferences": {
        "L": [
          {
            "M": {
              "id": {
                "S": "loyalty"
              },
              "value": {
                "S": "true"
              }
            }
          },
          {
            "M": {
              "id": {
                "S": "orderStatus"
              },
              "value": {
                "S": "true"
              }
            }
          },
          {
            "M": {
              "id": {
                "S": "marketingEmail"
              },
              "value": {
                "S": "true"
              }
            }
          },
          {
            "M": {
              "id": {
                "S": "email_subscribe"
              },
              "value": {
                "S": "opted_in"
              }
            }
          },
          {
            "M": {
              "id": {
                "S": "rewardsEmail"
              },
              "value": {
                "S": "true"
              }
            }
          },
          {
            "M": {
              "id": {
                "S": "Email Opt In"
              },
              "value": {
                "S": "true"
              }
            }
          },
          {
            "M": {
              "id": {
                "S": "marketingPush"
              },
              "value": {
                "S": "true"
              }
            }
          },
          {
            "M": {
              "id": {
                "S": "push_subscribe"
              },
              "value": {
                "S": "opted_in"
              }
            }
          },
          {
            "M": {
              "id": {
                "S": "rewardsPush"
              },
              "value": {
                "S": "true"
              }
            }
          }
        ]
      }

Does a customer who sign-up in PLK ES get registered in BK ES too?

  • No

If not, should whitelabel register it in the database of another brand? (reusing mono-table or new table)

Should Braze look into a new indicator?

If the customer already exists in BK ES too, should we just update the BK ES attributes ?

opt-in in mParticle

opt-in in Braze (used by mparticle/braze libs)

  • to check connection with another braze .

    • Can we have multiple Braze instances?

Braze configuration

  • Per brand, country and environment:

  • Target audience based on brand, country and environment:

References:

/wiki/spaces/EGMT/pages/4151410932

Feature - Push notifications

/wiki/spaces/EGMT/pages/4016373809

https://docs.mparticle.com/integrations/braze/event/#user-attributes

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