POS deployed

INP PROGRESS

Toshiba deploys the new version of the software, Loyalty-capable. By default the loyalty integration should remain disabled to allow testing before use.

RAM updated

IN PROGRESS

RAM must be configured to indicate whether a given store supports loyalty. This update should be made in advance to ensure only stores that participate in Loyalty result in the guest’s point balance being updated.

Loyalty tested on the POS

DONE

There are two main scenarios to test in-store March 5-6:

• Loyalty transactions on a participating store are processed successfully

• Attempted transactions on a non-participating store are rejected gracefully

These tests will require to be synced with Kiosk test stores the following setup:

• Selected BK DE and RBI test users with Loyalty enabled on their apps

• Selected store(s) with loyalty integration enabled on the POS, for both scenarios

• Configure Content Filters in Store in Network so Loyalty API calls can work

Loyalty tested on the Kiosk

DONE

Like for POS, there are two scenarios to test in-store March 5-6:

• Loyalty transactions on a participating store are processed successfully

• Attempted transactions on a non-participating store are rejected gracefully

These tests will require to be synced with POS test stores the following setup:

• Selected BK DE and RBI test users with Loyalty enabled on their apps

• Kiosk loyalty UI to be switched on the store where tests will be conducted. We recommend conducting this test outside normal operating hours, or using in-store communications to inform guests.

• Configure Content Filters in Store in Network so Loyalty API calls can work

Loyalty reset

IN PROGRESS

RBI change to zero the loyalty points balance for all users prior to activation.

• Need to start running ~2 weeks before launch date

Soft launch

NOT STARTED

Enabling loyalty (see detailed steps below) without announcements and CRM communications. The purpose would be to limit initial traffic - if any issues occur, they can be fixed with less impact to guests.

Timeframe: 4 weeks for soft launch phase. We are aiming to Soft Launch on April 2nd, 2024

Go Live

NOT STARTED

The following changes must happen at the same time:

• BK DE to configure Content Filters for all Restaurant Networks so Loyalty API calls can work

  • For sub-fzs BK DE will need to communicate / put in requirements that they will need to configure their own content filters

• Toshiba to switch on the loyalty integration for all stores (including non-participating stores)

  • BK DE needs to send to Toshiba the list of which stores will be loyalty enabled vs. non-loyalty so Toshiba can begin their rollout by March 11, 2024

• Kiosk providers to switch on the loyalty integration for all stores (including non-participating stores)

  • BK DE needs to send to Tillster the list of which stores will be loyalty enabled vs. non-loyalty so Toshiba can begin their rollout by March 11, 2024

• Kiosk providers to switch on the loyalty UI for all participating stores

• RBI to switch on the loyalty UI on the BK DE app

Postal Code

ACTIVE

• Reference

27/3

Pause on 2/2

T&C

READY

• Reference

2/4

Test Link prior send-out

Confirmation email

IN PROGRESS

• Reference

2/4

Test Link prior send-out

New Users Email

READY

(Missing image)

• Reference

9/4

New Users IAM

READY

• Reference

9/4

Send test to Mariann

Existing Users IAM

READY

• Reference

9/4

Send test to Mariann

Existing Users Email

READY

(Missing image)

• Reference

9/4

Dynamic Tier

READY

• Reference

9/4

First Reward

READY

• Reference

9/4

Less than 80% of franchisees have been onboarded.

High – poor UX, large potential impact on sales since many stores wouldn’t accept offers (high % of market sales).

High – very fragmented franchisee system, slow progress so far.

• Escalate with franchisee.

• Align on specific %.

Not launch. Wait until % is reached.

Forter integration not complete.

Medium – fraud concerns, users could create multiple accounts to abuse initial point balance.

None – integration completed.

• Engage with Forter’s technical onboarding team asap.

Launch, enable Forter post-loyalty launch.

Tillster hasn't complete full integration (i.e. multi-scanning, deposits).

Medium – Reward and Offers cannot be scanned multiple times in the same order in Tillster Kiosks

Low – Tillster has committed to mid December to finish multi-scanning and deposits Dev work

• Follow up with Tillster weekly on Dev work progress

Launch, have clear communication in Tillster Kiosks letting users know they can only scan once. Have plan to enable multi-scanning in next couple of weeks

Ops trainings not complete.

High – Loyalty launch requires a significant change in customer behavior which needs to be supported by stores' team members.

Low – Loyalty flows for stores with loyalty are aligned. Pending alignment on stores w/o loyalty.

• Share with all franchisees training for loyalty and non-loyalty restaurants.

Not Launch, wait until training is complete.

Comms not ready.

High – guests might not understand the loyalty program.

Low

• Follow up with BK DE

Not Launch, wait until communications are ready.

Reporting not ready.

Low – this will not affect the user journey.

Medium – work still ongoing as of end of Nov. Requires coordination with Sotec.

• Have weekly checkpoints with Sotec.

• Track on Monday.com.

Launch. Send data manually until required reports are ready.