Context
We are standardising the attributes we are using to target opted in users across markets, migrating from CUSTOM ATTRIBUTES to NATIVE ATTRIBUTES in Braze.
Why is this happening?
The marketingEmail and marketingPush custom attributes were created on the RBI platform a long time ago. Since then, Braze has created their own native attributes to accomplish the same purpose. They recommend using these instead.
Braze Segment Filters
Please use the following segment filters in Braze when targeting customers who have opted in to email and/or push notifications
Email Subscription Status is 'Opted In'
Push Subscription Status is 'Opted In' and Email Address is not blank
The subscription status of a customer can be checked under the Engagement tab of the User profile page
The custom attributes ‘marketingEmail’ and ‘marketingPush’ will be deprecated shortly