ⓘ Markets Overview
Details | 🇬🇧 UK | ???? Switzerland | ???? Germany | 🇳🇱 Netherlands | ???? Switzerland |
Brand | BK | BK | BK | BK | FHS |
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Status | STOP Maintenance | IN PROGRESS Maintenance | IN PROGRESS Deployment | IN PROGRESS | IN PROGRESS |
Market PM | Maddie (madeleine.dodd@bkukgroup.co.uk) | Filipa (fsousa@rbi.com) | Mariann (mariann.reitz@burgerking.de) | Reinier | Anna |
RBI PM | Anna | Anna | Anna | Anna | Anna |
SB PM |
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Markets Details
Market | 🇬🇧 UK | 🇨🇭 Switzerland | 🇩🇪 Germany | 🇳🇱 Netherlands | ???? Switzerland |
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Restaurant Count | ~540 | ~90 | ~800 | ~80 | 1 |
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Comments | Mobile Ordering & coupons can be accessed only by signed up users By signing up a guest is by default a loyalty user | Mobile Ordering & coupons can be accessed only by signed up users By signing up a guest is by default a loyalty user | Mobile Ordering & coupons can be accessed also by non signed up users. If the guest signs up, they receive extra coupons | BK NL will transition to RBI App in June '23 | FHS is the first opening in EMEA. We are going to have a basic CRM strategy in place |
CRM Maturity | Medium | Medium | Low | Low | Low |
CRM Priority | Advanced personalization | Push delivery & loyalty transactions while supporting marketing calendar | Deploy lifecycle Use CRM to push personalized coupons | Deploy lifecycle | Deploy MVP journeys |
CRM Approvals Layers | Maddie (and brand team only for major campaigns) | Filipa, Sofia, Legal, Translation | Mariann (and brand team only for major campaigns) + David marketing agency & Translation | Reinier, Francesca, Legal | Julien, Paula |
CRM Incentives |
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CRM Stack |
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Web/App |
The apps can’t be downloaded outside their countries, therefore you need to use developer view to access them, or access it by test flyer
Locked Coupon
🌏 App Access
Go to the website
Click on the three dots
3. Click on “more tools" > Developer Tools
RBI People
Loyalty & CRM: Anna, Javi (jecheverria@rbi.com), Teo (Sr. Director, Guest Engagement, EMEA, tornelas@rbi.com)
Conversion: Maria (mcarrington@rbi.com), Manuel (mrodriguesdasilva@rbi.com)
Data: Adolfo (awatanabe@rbi.com)
Roadmap
nd | Market | Kick Off | Package Size | Comments |
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BK | ZA | 2024 | L | On hold |
TH | UK | 2024 | S | Delayed due to CRM Stack deployment |
BK | Kuwait | 2024 | S | Blocker: Emarsys integration (FUP) |
PLK | Spain | Q1 '24 | S | Could be anticipated based on Braze contract |
BK | Portugal | Q1 '24 | L | Could be anticipated based on Braze contract |
BK | Spain | Q1 '24 | L | Could be anticipated based on Braze contract |
BK | Austria | 2024 | S | Delays with app rollout |
PLK | Saudi | Q1 '24 | S | CRM Stack to rollout |
BK | Olayan | Q1 '24 | S | Postponed due to market blockers |
UK | GCC |
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🤹♂️ Risks management
Risk rating guide
LOW | MEDIUM | HIGH | EXTREME |
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ACCEPTABLE | TOLERABLE | UNDESIRABLE | INTOLERABLE | |
IMPROBABLE |
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POSSIBLE |
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PROBABLE |
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\uD83D\uDD17 Reference materials
Add links to relevant research and any other key documents
Access to the editable architecture chart below.
https://lucid.app/lucidchart/a1b94e27-f55d-49d0-bd8f-0a341615de1f/edit?invitationId=inv_b2e56f01-bb6f-42e4-8039-48289caf66b8&page=0_0#