Objective
Gather guest b-day date and then create a journey to participate into the guest special day, before during and after. The guest will receive an offer on his b-day date
Birthday Flow - Data Gathering
Send an one-off email/push to the whole database if they b-day date is not filled in
Entry criteria:
Content: the message is deep-linked to the account page
Birthday Flow
This is an automated, always on journey
Step 1: 7 Days Before the BDAY date
Guest receives email and/or push (according to opt-in setting) with an alert to take a look at the inbox for upcoming b-day offer
Important: the b-day date should be non editable to prevent fraud
Step 2: 7 The BDAY date
On the date of the b-day, activate a web-hook to provide the guest with the b-day offer.
The current offer is a free Whopper (meat or plant based). The offer is valid from 14 days from the b-day of the guest
Step 3: 1 Day post BDAY date
If the guest did not redeem the b-day offer, they will receive a reminder to use the offer in the next 13 days
Step 4: 8 Day post BDAY date
If the guest did not use the offer, they will receive a reminder to use it in the next 7 days
