Offer Test Campaigns - Measurements

\uD83D\uDCD8 Meeting Notes

Linsey Liao Igor Rahal Linkewitsch Lavanya Davluri

\uD83D\uDCCB Campaign Measurements by Campaign Type -

1. Challenges

   1. Redemptions

   2. Week over week past 4-week sales , traffic and #guests for guests who completed and partially completed the challenge

   3. Calculate incrementality based on

2. Multiplier Offer Test

3. Weekend Offers

4. Churned Guest Offer

1. Challenges

   1. Activations And Redemptions

   2. Completions and Partial Completions

   3. for Product Challenge_- Incremental AUV -(Total Units CW- total units PW)/RRAMI - for anyone who completed or partially completed

   4. Product Chal - First-time buyers - % of completed or partially completed guests who bought the product for the first time / all guests who participated in the challenge

   5. Of the guests who bought for the first time - how many of them bought the item again after a month

   6. Incremental $ ( cheque, freq and sales per guest) - for completed

   7. ROI - total incremental $ / total points are given out ( conv to$)

   8. We do all the above by Segment

2. Weekend Offers

3. Churned Guest Offer