Entry Criteria
Have performed a loyalty transaction
Not being part of the control group
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Important: set exclusion criteria + exist crieria for everyone who has more => 4 transactions (solution: Amplitude cohort?)
First Check (after 15 days)
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If the did purchase (they now have 2 purchases): bring them to the path 1C (150 points)
Path 1AA: less then 2 purchases, no rewards redeemed, not enough points
Bring them to path 1B
Path 1B: less then 2 purchases, rewards redeemed
Push them to the third purchase with 75 extra points
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Check if they made a purchase
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If they didn’t make a purchase, remind them of the reward
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If they did make a purchase (2 purchases)
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