Entry Criteria

• Have performed a loyalty transaction

• Not being part of the control group

Important: set exclusion criteria + exist crieria for everyone who has more => 4 transactions (solution: Amplitude cohort?)

First Check (after 15 days)

Do they have more than 1 transaction? We need 2 steps to do so, as we don’t have the combined event for online & in-store loyalty transaction

Check 1: two transactions on the same channel if not

Check 2: one transaction per each channel

Path 1: Less than 2 purchases

Check if they have redeemed a reward or not (if not, we can use the reward as an incentive)

Path 1A: less then 2 purchases, no rewards redeemed

Check if they have enough point balance (as we telll them there is free food as a prize)

Path 1AA: less then 2 purchases, no rewards redeemed, enough points

Push them to use the reward they have on their pocket

If the did not purchase: remind them to use the reward

If the did purchase (they now have 2 purchases): bring them to the path 1C (150 points)