...
Date for campaign send out
Channel (email, push, IAM)
Description of the campaign
Any applicable incentive
Any visual already available
Links
Reference to existing template from the library that should be reused for the communication
...
Task | Owner | Day |
|---|---|---|
Initial briefing delivered | Franchisee | D+0 |
Copy | Agency | D+2 |
Approval Copy | Franchisee | D+2 |
Deliver Translation | Franchisee | D+3/4 |
Design V1 | Agency | D+5 |
Feedback | Franchisee | D+5 |
Design V2 | Agency | D+6 |
Approval Design | Franchisee | D+6 |
Braze Integration | Agency | D+7 |
Test Email/Push | Agency | D+7 |
Approval Email/Push | Franchisee + RBI | D+7 |
Schedule | Agency | D+7 |
Go Live | Agency |
Step 3 - Testing
Single emails/push notifications are tested asynchronously. We normally send out a Slack to alert the franchisee that the test email/push is incoming
If we are testing the monthly push notifications, we normally test them over a call as it’s more efficient to provide feedback
Similarly, if we test journeys (multiple emails) we also hop on a quick call / huddle