Agenda

Best Practices

• Please ensure that RBI (aelleni@rbi.com) is copied in all the communication with the franchisee

• Please avoid discussing invoicing/financial in front of the franchisee. Any issue with budget, or payment should be discussed separately with agency and RBI only

• We refer at franchisee requests on deliverables as token. Each deliverable has a “fixed” token value associated. This allows RBI and the franchisee to manage the requests according to the budget dedicated to each market.

• We can’t disclose data from one market to the other, unless we anonymize the country name or we have received permission

• On a monthly basis, we should perform a clean up of all the tools:

  • Remove completed items from Monday.com

  • Archive campaigns in Braze that are ended

Tools

Briefing Process

Step 1 - Brief

The briefing process normally happens over email. The franchisee provides the following inputs:

• Date for campaign send out

• Channel (email, push, IAM)

• Description of the campaign

• Any applicable incentive

• Any visual already available

• Links

• Reference to existing template from the library that should be reused for the communication

Step 2 - Planning

According to the deliverables, the agency translates the request to Monday.com and defines ETA for the different steps and the Ownerships. Resources are then booked according to the planning.

The steps are:

Open

Template Email

We have created a standard template, which is made of header, footer, visual, copy, CTA, which can be used for simple marketing campaign. Generally, the franchisee provides the visual (taken from the main marketing campaign) or the product visual and the text (if needed) is added by the agency

Open

Email from the Library

Once an email is being produced for a market, it is being added to the library and made available to all the other markets. The markets can decide to deploy an email from the library and the expectation is that they will do minimum edits to the email structure (e.g. translation of copy, change of product image and price) but there aren’t major changes in the email design

Ad Hoc Email

This is a net new email that the agency will produce based on a brief. An ad hoc email constitute of a new creative design of the template and the blocks within the template

Step 3 - Testing

• Single emails/push notifications are tested asynchronously. We normally send out a Slack to alert the franchisee that the test email/push is incoming

• If we are testing the monthly push notifications, we normally test them over a call as it’s more efficient to provide feedback

• Similarly, if we test journeys (multiple emails) we also hop on a quick call / huddle

Routines