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What are Offers?

Offers are a discount on the order or item. They are promotions that allow customers to spend less money when placing orders at any of our brands.

Why are offers important?

Offers provide an:

  • Incentive for guests to order more

    • Ability to use offers to drive up acquisition (open offers - offers only available for signed out customers) or conversion (closed offers - offers only available for signed in customers)

    ; also known as “coupons” in some markets.

    Successful companies know that offers are among the most effective methods of increasing sales, boosting customer satisfaction, and heightening brand awareness.

    • Offers need to take into account both brand objectives and customer objectives

    • Brand objectives could can be to increase likelihood of purchaseacquisition, while customer objectives could can be to increase perceived value, improve customer attitude and increase brand accessibility.

    There are several types of offers:

    • a discounted bundle / meal

    • cheaper item

    • order-level % discount

    • order-level $ off

    • product-level % discount

    • product-level $ off

    Offers are different than rewards given that unlike rewards:

    • Redeeming offers does not require loyalty points

    • It is possible to configure offers to be used by anonymous guests (i.e they don’t need to register to the app), although some markets prefer not to allow this

    How do offers look

    in the app

    like?

    Burger King

    BK.mp4

    Popeyes

    RPReplay_Final1720621270.MP4

    Firehouse Subs

    RPReplay_Final1720620992.MP4

    What are the different types of Offers available in the App

    How do offers work?

    • Systemwide Offers – these are global offers that show in the app for all guests

      • explain Upcoming Offers – these are offers that are still not available in the app and will be comings soon to guests

    • Config Offers – these are personalized offers that only show to a guest if the offer has been assigned to that specific guest

      • Explain support offers, braze offers, and promo code offers (voucherify)

    • Discount Offers – these types of offers are discounts. Discounts can be (1) % or money off in the total cart price or (2) % or money off in a single product.

    • External Offers – these are offers that link a guest to an external website promotion

    Open question: how to deal with features that impact both loyalty and offers?

    Next steps