What are Offers?

Offers are a discount on the order or item. They are promotions that allow guests to spend less money when placing orders at any of our brands; also known as “coupons” in some markets.

There are several types of offers:

a discounted bundle / meal
cheaper item
order-level % discount
order-level $ off
product-level % discount
product-level $ off

Offers are different than rewards given that unlike rewards:

Redeeming offers does not require loyalty points
It is possible to configure offers to be used by anonymous guests (i.e they don’t need to register to the guest app), although some markets prefer not to allow this

Why Offers?

Successful companies know that offers are among the most effective methods of increasing sales, boosting guest satisfaction, and heightening brand awareness.

Offers need to take into account both brand objectives and guest objectives
Brand objectives can be to increase acquisition, while guest objectives can be to increase perceived value, improve guest attitude and increase brand accessibility.