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Tools | Usage |
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Monday.com | Tracking of deliverables status and tokens available Planning of upcoming campaigns Comments or updates are also published in Monday.com
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Slack | Fast communication (e.g. franchisee is late for a meeting, we want to validate minor points) We should not use Slack when we look for formal approval or confirmation (RBI policy 3 months retention)
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Email | |
WhatsApp | Urgent communication only (e.g. issue with a campaign, request of last minute edits). We try to avoid leveraging direct communication channel as much as possible
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Briefing Process
Step 1 - Brief
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This is a net new email that the agency will produce based on a brief. An ad hoc email constitute of a new creative design of the template and the blocks within the template
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Step 3 - Testing
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