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This document is still in progress and not ready to be reviewed yet |
Contents
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What are Offers?
Offers are a discount on the order or item. They are promotions that allow
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guests to spend less money when placing orders at any of our brands; also known as “coupons” in some markets.
Why are Offers important?
Offers provide an:
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Incentive for guests to order more
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There are several types of offers:
a discounted bundle / meal
cheaper item
order-level % discount
order-level $ off
product-level % discount
product-level $ off
Offers are different than rewards given that unlike rewards:
Redeeming offers does not require loyalty points
It is possible to configure offers to be used by anonymous guests (i.e they don’t need to register to the guest app), although some markets prefer not to allow this
Why Offers?
Successful companies know that offers are among the most effective methods of increasing sales, boosting
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guest satisfaction, and heightening brand awareness.
Offers need to take into account both brand objectives and
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guest objectives
Brand objectives
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can be to increase
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acquisition, while
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guest objectives
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can be to increase perceived value, improve
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guest attitude and increase brand accessibility.
How do
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offers look
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like?
Burger King
Popeyes
Firehouse Subs
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How do offers work?
Systemwide Offers – these are global offers that show in the app for all guests
explain Upcoming Offers – these are offers that are still not available in the app and will be comings soon to guests
Config Offers – these are personalized offers that only show to a guest if the offer has been assigned to that specific guest
Explain support offers, braze offers, and promo code offers (voucherify)
Discount Offers – these types of offers are discounts. Discounts can be (1) % or money off in the total cart price or (2) % or money off in a single product.
External Offers – these are offers that link a guest to an external website promotion
Open question: how to deal with features that impact both loyalty and offers?
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e.g. Redeem in restaurant page and loyalty QR code
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