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Table of contents

Definition

Status

NOT STARTED IN DESIGN IN DEVELOPMENT COMPLETED

RBIberia Owner

Paula

RBI Owner

Carlos

Open questions

We need to constantly make this section become empty.

  • Which tracking should we use? collection, conversion....? Silva, Carlos can you ask Zaira to help you understand what this is?

Requirements

Problem statement

Track outbound (e-mail and push) campaigns with Pixel Salesforce.

Acceptance criteria

  • Tracking campaigns with these events:

    • [Excel file]

Success metrics

Solution

Potential

Integration with Salesforce.  

Documentation: https://help.salesforce.com/s/articleView?language=en_US&id=sf.mc_es_implement_conv_tracking.htm&type=5  

Design

The integration needs to go through mParticle so that the customer data is updated there.

Development

Release

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