Feature - Salesforce tracking pixel

Owned by Silva, Carlos
Last updated: Mar 27, 2023 by Raphael Ferreira Gomes
1 min read

Table of contents

Definition

Status

NOT STARTED IN DESIGN IN DEVELOPMENT COMPLETED

RBIberia Owner

Paula

RBI Owner

Carlos

Open questions

We need to constantly make this section become empty.

  • Which tracking should we use? collection, conversion....? @Silva, Carlos can you ask Zaira to help you understand what this is?

Requirements

Problem statement

Track outbound (e-mail and push) campaigns with Pixel Salesforce.

Acceptance criteria

  • Tracking campaigns with these events:

 

Reference:

 

Success metrics

Solution

Potential

Integration with Salesforce.  

Documentation: https://help.salesforce.com/s/articleView?language=en_US&id=sf.mc_es_implement_conv_tracking.htm&type=5  

Design

The integration needs to go through mParticle so that the customer data is updated there.

Development

Release