BK DE - Q2-2025 Planning topics to review
Market | Topic | Description | Expected Outcome | DE Feedback | Expected Timeline | |
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| 1 | BK DE prodcut improvement | Guest Experience | App/Web Evolution plan – Improving UX/UI |
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| 2 | BK DE/BK UK prodcut improvement | Loyalty & Offers | A/B Testing In-Restaurant - Experiment 1.1 (Improve Offer and Reward Detail Buttons) BK UK will test first |
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| 3 | BK DE | Guest Engagement | Gift Cards https://rbictg.atlassian.net/wiki/spaces/IDO/pages/5597200490 |
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| 4 | BK DE | Oracle POS Project | Support Rollout Oracle POS |
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| 5 | BK DE | Delivery | Rollout 1P Delivery with Deliverect Dependency Oracle POS rollout | Rollout x stores city by city and remove SIDES |
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| 6 | BK DE/BK UK/BK CH | Loyalty & Offers | Upcoming Offers Improvement Time-of-day based promo mechanic, where the coupon is visible as locked, inviting the users to come back to the app during particular timeframes of the day, during which the particular offer can be redeemed. Add a capability on Upcoming Offer to work with Loyalty Between-Times. Today, Upcoming Offer only work with Loyalty Between-Dates. |
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| 7 | BK DE TBC | Store Locator | Store Locator - Yext Integration |
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| 8 | BK DE TBC | Users & CRM |
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| 9 | BK DE TBC | Users & CRM | Legal requirement Double Opt-in process |
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| 10 | BK DE TBC | Users & CRM | Social Login - Facebook |
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| 11 | BK DE TBC | Users & CRM | Legal requirement - Minimum age for MyBK |
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| 12 | BK DE TBC | Data Platform | Additional data in Amplitude:
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| 13 | BK DE TBC | Loyalty & Offers | Social sharing of coupons |
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| 14 | BK DE TBC | Guest Experience | Support multiple languages (DE and EN) |
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| 15 | BK DE TBC | Loyalty & Offers | Grey out MyBK coupons - enhancements |
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| 16 | BK DE TBC | Loyalty & Offers | Prevent misdriection of users trying to redeem crowns for HomneDelivery |
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