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[DEPRECATED] Content Segmentation

[DEPRECATED] Content Segmentation

Owned by Fagundes, Silvia
Last updated: Mar 06, 2025 by Lopes da Costa, Valentina
1 min read

Marketing Content → Components → A/B Testing

What is content A/B testing?

A/B Testing allows to a randomized experimentation wherein two versions of a variable are shown to different content segmentation of our guests at the same time.

Functionality

  • Navigate to Marketing Content → Components → A/B Testing

    1. Feature Home Page Variations: markets cards - images, CTAs, different marketing cards whether guests are authenticated or not.

    2. Feature Menu Variations: pictures on menu sections, pickers, default product slot to combo large or combo medium instead of burger only, different upsell products.

    3. Feature Navbar Variations: different buttons and redirects, icons, names

 

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