Contents

Amplitude Overview & Main Features

Amplitude is a product analytics platform that unites all customer data with behavioural analytics to gain insights into customer behaviour and preferences.

Company website: Amplitude | Product Analytics & Event Tracking Platform

“Get data you can trust and insights you need to take action and drive growth. Get fast answers to any growth question without coding. Amplitude unites all your data with behavioural analytics and AI automation—for an easier way to build your best product"

Main Features:

• Event tracking:

  • Capture events performed by guests while using the Guest App.

  • The events can then be used to generate reports or ad-hoc analysis.

  • Ability to create custom events, merging different events

  • Live event updates

  • Create automated alerts if events are coming in unexpected volumes

• Charts:

  • Ability to plot data in different formats (funnel analysis, retention analysis, event segmentation, data tables, user sessions). Most used:

    • Count and filter events to understand user behaviour using ‘Event Segmentation’.

    • Understand conversion and drop off for key events using 'Funnel Analysis'.

  • Customise the homepage by adding charts to view key metrics at a glance.

  • For the same events, flexibility to report different metrics, such as: unique users, event totals, average, frequency, active %, sum, distribution, average, median of the property value

  • Export data via CSV

  • Possibility to compare and visualize in the same chart:

    • data vs previous period

    • data vs forecast or anomaly

• Users & Cohorts:

  • View the latest set of User Properties and all Event Streams to see a chronological list of events per session, selecting an event to view its properties.

  • Possibility to create segments based on behaviors (event), properties, other cohorts, propensity and to apply these segments to the analysis

• Possibility to replay session per user to debug

Why Amplitude?

Amplitude is a highly customisable and flexible analytics platform which has been built entirely for product usage data. It is used by a quarter of Fortune 100 companies. Forrester has named Amplitude the only Leader in The Forrester WaveTM.

“Get data you can trust and the insights you need to take action and drive growth.”

“Make it easy, fast, and intuitive for teams to get the insights they need to make better decisions.”

How do I get access?

Access is directly managed by each franchisee, please contact a colleague who has an account with an Admin role who can add new users.

Key rbi personnel also have access to provide operational support as needed.

Demo

This 5 minute demo covers the basics of Amplitude and is ideal to get started. You can find more information in the Amplitude Academy: https://academy.amplitude.com/

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Event Tracking Flow

Events are tracked on all the Guest apps (web, iOS and Android) and sent to the Customer Data Platform (mParticle). mParticle then forwards these events to Amplitude in real time.

Available events and their properties are documented under Engagement - Event Tracking .

Troubleshooting

Amplitude provides support directly from their platform, in the Help center “?”

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Through the help center, franchisee can raise any request.

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