Overview

In this section, we aim to list and showcase all the potential initiatives and campaign formats that can be launched through the guest app and our supporting platform stack—with a focus on everything beyond standard rewards and offers.

The goal is to help local teams understand:

• Why we do it – to drive engagement, sales, and guest delight through creative activations.

• What we can do – from unique code giveaways and partner activations to gamified journeys and digital collectibles.

• How it’s done – linking each initiative to the tools (e.g., Braze, Sanity, Voucherify) and processes that power it.

We are also working to ensure that documentation for each initiative is clearly mapped and connected:

• Every feature will link to the corresponding Help Center documentation or internal wiki

• Campaign examples will include step-by-step guidance, visuals, and links to platform features or templates

This structure is designed to scale campaign execution, reduce complexity for operators, and enable every market to tap into best-in-class tools with confidence.