Contents

Branch Overview & Main Features

Branch provides a mobile linking and attribution platform. Deep links can be created to ensure that users are redirected to the correct destination, for example redirecting a mobile user who has not yet installed the app to the app store corresponding to their OS. The impact of campaigns can be measured with attribution for paid, owned, and earned channels.

“Attribution helps you understand the cause-and-effect relationship between your marketing activities and conversion events by your users, and demonstrates how marketing campaigns drive results in areas that truly matter to your business.”

Company website: https://www.branch.io/

Main Features:

• Links: create direct and deferred deep links to route users to the desired destination. Tie each link to data such as the channel to distribute the link or the campaign used in the marketing push.

• Analytics: get an overview of performance across different channels, campaigns, and use cases in the Branch ecosystem. Create Views with a custom selection of filters.

Why Branch?

Branch is used by brands such as Shopify, Shake Shack and Warner Brothers to provide mobile linking and measurement, unifying user experience and attribution across devices, platforms, and channels.

“Improve mobile experiences and insights with the industry’s leading mobile linking and measurement solutions.”

See also: https://www.branch.io/why-branch/

Demo

See here Branch fundamentals demo: https://videos.branch.io/watch/FLJW4hbxXhnE1hAMo2vSF2

How do I get access?

Access is directly managed by each Franchisee. Please contact a colleague who has an account with an Admin role who can add new users.

Key RBI personnel also have access to provide operational support as needed.

Event Tracking Flow

Attribution & re-engagement events are collected by Branch and sent to the Customer Data Platform (mParticle), which then forwards them to Amplitude to be used in analytics reports.

User interaction and conversion events are sent from the customer data platform to Branch to optimise media campaigns.

Troubleshooting