Braze Tips
- Elleni, Anna
This documents summarizes helpful resources and frequently asked questions related to the usage of Braze. The resources are either RBI documentations or Braze links
How to import custom font
Important: the URL of the fond must point to a CSS file (not WOFF, OFT)
How to sync custom attributes
To sync custom attributes that you have collected through Braze to mParticle and propagate them to the rest of the system, you should follow: https://www.braze.com/docs/api/endpoints/export/user_data/post_users_identifier/
If you need to analyze their behavior as "one-off" you could also export these users in a CSV from Braze and upload the cohort in Amplitude
Include naming personalization
Include this content block in the communications {{${first_name} | default: 'Hi'}}
You can change the default option to none in case you don’t want to have text
Include language variation
{% if ${language} == 'de' %}
Dein BK 🍔 wartet auf dich. Hier klicken, um die Abmeldung abzuschliessen. 💥{% elsif ${language} == 'fr' %}
Ta commande BK 🍔 t’attend... clique pour finaliser ton paiement 💥{% elsif ${language} == 'it' %}
Il tuo BK 🍔 ti sta aspettando... clicca per completare l’ordine 💥{% else %}
Your BK 🍔 is waiting... click to complete checkout 💥{% endif %}
Note: this is leveraging the custom attribute for language
Include Countdown Timer
<!DOCTYPE html>
<html>
<head>
<title>Countdown Timer</title>
</head>
<body>
<div id="countdown">
<span id="days"></span> days
</div>
<script>
// Set the target date for the countdown
const targetDate = new Date('2024-03-05T00:00:00').getTime();
// Update the countdown every 1 second
const countdownInterval = setInterval(function() {
const currentDate = new Date().getTime();
const timeRemaining = targetDate - currentDate;
if (timeRemaining <= 0) {
clearInterval(countdownInterval);
document.getElementById('countdown').innerHTML = 'Countdown expired!';
} else {
const days = Math.floor(timeRemaining / (1000 * 60 * 60 * 24));
const hours = Math.floor((timeRemaining % (1000 * 60 * 60 * 24)) / (1000 * 60 * 60));
document.getElementById('days').innerHTML = days;
}
}, 1000);
</script>
</body>
</html>Note: you need to change the new Date('2024-03-05T00:00:00') to the expiry date
Import Unique Codes
Context: we want to assign prizes to users who redeem certain products
Input required:
PLUs of the eligible product
Store
List of unique codes
Steps
The email will be shared through the transactional email account
Follow documentation to create code snipped to integrate the unique code in the messages https://www.braze.com/docs/user_guide/personalization_and_dynamic_content/promotion_codes/
If there are no remaining promotion codes available when sending test or live messages from a campaign that pulls in promo codes, the message will not send.
Most used Attributes
Name | Description | CA or NA? |
|---|---|---|
loyaltyPoints | Current loyalty point balance of the guest | CA |
Language | User language (relevant for BK CH as all assets are produced in the 4 languages) | CA |
Date of birth | Date of birth provided by the user when creating an account | CA |
first_name | Guest first name (according to he name they have used to register their account) | NA |
$Zip (or Postal Code) | Data gather from the guest through IAM campaign related to their postal code | CA |
Email Subscription | Can be found under the user profile > engagement. It has 3 status:
To send communications, we need to ensure the guest is opted in | NA |
Push Subscription | Can be found under the user profile > engagement. It has 3 status:
To send communications, we need to ensure the guest is opted in | NA |