Usage of Geolocation in Braze Campaign

Braze can power geolocation based campaigns, by relying on the last available location when the app was open

How to gather geolocation inputs

From Braze geolocation:

  • When a user opens your app, location tracking captures their most recent locations using GPS location data. This allows you to see where your users have been and segment based on this data.

  • Geofences are defined virtual geographic areas. Geofences are only available in select Braze packages. For access, reach out to your Braze representative

From Transaction history:

  • All users who performed (one, last) transaction in certain restaurants within a geofence

From saved info:

From favorited stores:

From Braze IAM campaign

  • In app message prompting people to leave their postal code

 

How to set up a geo-location based campaign in Braze

  1. Open your Braze account, select Campaign

2. Select +Create Campaign

3. Within the Schedule Delivery option, select Action Based Delivery

4. Identify the coordinates of the location in Google Maps

5. Select “Enter a location" as new trigger action, click on Add trigger

6. Select within circle or polygons and then click on the location to change the settings

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