Usage of Geolocation in Braze Campaign
- Elleni, Anna
- Benet, Anton
Braze can power geolocation based campaigns, by relying on the last available location when the app was open
How to gather geolocation inputs
From Braze geolocation:
When a user opens your app, location tracking captures their most recent locations using GPS location data. This allows you to see where your users have been and segment based on this data.
Geofences are defined virtual geographic areas. Geofences are only available in select Braze packages. For access, reach out to your Braze representative
From Transaction history:
All users who performed (one, last) transaction in certain restaurants within a geofence
From saved info:
From favorited stores:
From Braze IAM campaign
In app message prompting people to leave their postal code
How to set up a geo-location based campaign in Braze
Open your Braze account, select
Campaign
2. Select +Create Campaign
3. Within the Schedule Delivery option, select Action Based Delivery
4. Identify the coordinates of the location in Google Maps
5. Select “Enter a location" as new trigger action, click on Add trigger
6. Select within circle or polygons and then click on the location to change the settings