Contents

Appsflyer Overview & Main Features

Appsflyer is a mobile linking and attribution platform. Deep links can be created to ensure that users are redirected to the correct destination, for example redirecting a mobile user who has not yet installed the app to the correct app store corresponding to their OS. The impact of campaigns can be measured with attribution for paid, owned, and earned channels.

“Attribution modeling is a way of measuring how effective marketing campaigns and channels are at influencing people to take a desired action (such as making a purchase).”

Company website: https://www.appsflyer.com/

Main Features:

• Deeplinking:

  • Deferred deep links can route users to specific content through an install. The link will first redirect to the App Store or Play Store, and once the app is downloaded and opened, the user will be taken to the content they expect.

  • Traditional deep links route users to app content as long as the app is already installed when the link is opened.

  • Possibility to create banners to drive app opens and app downloads with pre-existing templates

  • Possibility to integrate these links in email, push, sms, paid media, POP (through QR codes)

  • Store custom data parameters in link data

• Analyze:

  • View default dashboards providing an overview of campaign performance and app behaviour.

  • Add customised dashboards, selecting one or more widgets containing user acquisition metrics.

  • Possibility to export the attribution data to other analytics tools

• Attribution:

  • Install refer: match the app install from the source the install came from

  • Partnerships with all the major self-attributing networks (SANs)

  • Connect with every ad network for running app campaigns through pre-configured integrations.

  • Acquisition and re-engagement cohorting, including cost data ingestion.

Why Appsflyer?

Appsflyer has a global market share of 65%, with their focus concentrated in the four areas of ‘Privacy’, ‘Insights’, ‘Customer obsession' and 'Innovation’.

“AppsFlyer enables companies of all sizes and across every industry to make better product and marketing decisions and preserve customer privacy”

See also: https://www.appsflyer.com/appsflyer-advantage/

How do I get access?

Access is directly managed by each Franchisee. Please contact a colleague who has an account with an Admin role who can add new users.

Key RBI personnel also have access to provide operational support as needed.

Event Tracking Flow

Attribution & re-engagement events are collected by Appsflyer and sent to the Customer Data Platform (mParticle), which then forwards them to Amplitude to be used in analytics reports.

User interaction and conversion events are sent from the customer data platform to Appsflyer to optimise media campaigns.

How-To Guides