Menu Navigation & Product Customization

Owned by Yildirim, Semih
Last updated: Apr 26, 2024 by Munteanu, Alexandru-Ioan (Deactivated)
1 min read

Content

Overview & Context

Improving the menu navigation and product customization experience for guests has significant potential for leading to a reduced drop in the steps of the menu-to-cart funnel, increased average check size and guest satisfaction.

🍽️ Direct Access to Menu

Enabling this feature allows the guests to see menu items right away without having to click on product categories, resulting in fewer clicks and better orientation in the menu, therefore potentially reducing the chances of drop-offs.

As the user scrolls through the list of products, the tab bar of categories on the top updates to reflect the current section of the user. Similarly, users can horizontally scroll through the list of categories on the top and click to navigate to that category in the one-page full menu.

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If you’re interested is trying out this feature, please reach out to your CSM. The feature is controlled via a feature flag: enable-direct-access-to-menu = TRUE.

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