Overview

This folder outlines the A/B testing options available in the guest app. Currently, you can run A/B tests on the homepage, menu page, and navigation bar.

What is A/B testing?

A/B testing is a method of comparing two or more versions of a digital experience - like a homepage or menu layout - to see which one performs better with real users. In a QSR guest app, it’s especially important because small changes can have a big impact on guest behavior. For example, testing different layouts, promotions, or calls-to-action can help you increase order conversion, boost app engagement, and drive more repeat visits. It allows data-driven decisions that lead to a better guest experience and stronger business results.

Setup

Inside this folder, you’ll find step-by-step guides for setting up A/B tests for each of these areas. To configure the tests, you’ll need access to Sanity in your market and support from your Customer Success Manager (CSM). Please read below for each guide:

• Feature Home Page Variations: markets cards - images, CTAs, different marketing cards whether guests are authenticated or not.

• Feature Menu Variations: pictures on menu sections, pickers, default product slot to combo large or combo medium instead of burger only, different upsell products.

• Feature Navbar Variations: different buttons and redirects, icons, names

Open

Guides