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A/B Testing - Menu Page

A/B Testing - Menu Page

Contents

Overview

This guide provides a step-by-step walkthrough for A/B testing the menu page of the guest app. A/B testing allows you to create different versions of the menu page and show them to different guest segments, helping you identify which variation performs best. To set up an A/B test in your market, you’ll need support from your Customer Success Manager (CSM), and you must have access to Sanity in your market

How can I access this page in Sanity?

Marketing Content → Components → A/B Testing → Menu Variations

 

  • Feature Menu Variations: pictures on menu sections, pickers, default product slot to combo large or combo medium instead of burger only, different upsell products.

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How can I set it up?

 

  • Click on “+” to create a new menu page variation;

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  • Edit the variations as you want: please ensure to create new menu document so you don't change the default one!

    • Configure the Sections: where group of products are displayed in the guest app

    • Configure the Upsell Items at Checkout: where upsell items are configured.

    • Configure the Cart Add On Sections: where cart add on sections are configured.

    • Configure the Enable Dynamic Picker Images: for dynamic pickers to show.

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  • Publish the version and inform your CSM the new page ID and the % of users with new variation.

Where can I find new page ID?

Click on 3 dots on your right side and then Inspect.

 

CSM Team to will update the Launch Darkly flag (AB Testing Menu Page) in order to add the new page ID and the % of users with new variation.