Context

What is the context and status quo of the opportunity

Problem Statement

Summary of the opportunity's’s main findings and what is going to be addressed

What are the goals the opportunity is going to address

List here which are the metrics to look at to define success for the solution implemented. Use those KPIs to define the current status

We need to make this section empty constantly.

[Document here the main insights from interview if applicable]

[Document here the main insights from analytics if applicable]

[Document here the main insights from research if applicable]

[Document here the main insights from what the competition is doing if applicable]