2023-04-20 Meeting notes - Marketing

Owned by Lavanya Davluri
Last updated: Apr 20, 2023
1 min read

 Date

Apr 19, 2023

 Participants

  • @Lavanya Davluri@Igor Rahal Linkewitsch

  • @kevin Churchill

 Goals

Gather Reporting Requirements

We want to touch base and discuss (including but not limited to) the following:

  • How does your current reporting on Loyalty and Digital data look like

  • What are some of the metrics/systems you use for tracking

  • What are your reporting pain points

  • What are some of your common data “Asks” from the analytics team

 Discussion topics

State

Notes

State

Notes

Current State

  • Most Loyalty Asks go through Shawn

  • Team is comfortable with Business Objests and that gets used the most

  • Projects and Promotions trackers built by the insights team


Good To have

  • Drag and drop tool to do analysis and easy setup of trackers

  • Building Consumer profiles over each of our platform

  • Performance of Loyalty guests in each of our categories

  • Guest Behaviour changes - Guest Journey

  • What are the triggers that would compel guests to switch

  • Propensities for campaigns and categories

  • Product Launches and Stickiness - Audience that would be the core audience for the launched product - Penetration

Pain points

Data exists today but not readily getting used