2023-04-20 Meeting notes - Marketing

Date

Apr 19, 2023

Gather Reporting Requirements

We want to touch base and discuss (including but not limited to) the following:

State	Notes

State	Notes
Current State	Most Loyalty Asks go through Shawn Team is comfortable with Business Objests and that gets used the most Projects and Promotions trackers built by the insights team
Good To have	Drag and drop tool to do analysis and easy setup of trackers Building Consumer profiles over each of our platform Performance of Loyalty guests in each of our categories Guest Behaviour changes - Guest Journey What are the triggers that would compel guests to switch Propensities for campaigns and categories Product Launches and Stickiness - Audience that would be the core audience for the launched product - Penetration
Pain points	Data exists today but not readily getting used