Digital SSS
- Adrian Monk
Glossary of Digital Same-Store-Sales (SSS) methodologies
Sum of these four metrics is current methodology for digital contribution to Same-Store-Sales
File: Monthly Execution SSS - New.xlsx
Metric | Methodology |
|---|---|
Delivery | Take delivery (3P + WL) sales YoY and multiply by 0.75** to get incremental delivery sales YoY. CY - PY incremental sales is contribution to SSS. |
MO&P | Take mobile order and pay sales YoY and multiply by 0.37** to get incremental mobile order and pay sales YoY. CY - PY incremental sales is contribution to SSS. |
Points | Rate that we are giving away points YoY on a point-per-known-diner-sale basis. Take total points issued / total KDS $ in both PY and CY. Take difference between CY and PY in this metric, and multiply by CY KDS $ to get points saved (or lost) is CY. Multiply this by value of a point (~$0.0049) to get dollar contribution to SSS. |
Scan & Pay | Value of the SoS (Speed of Service) seconds saved in the drive-thru YoY. Do a bucketed correlation on a restaurant level between YoY change in Scan & Pay penetration of loyalty transactions and YoY change in SoS. This gets you an approximate value of gaining 1% in S&P penetration in terms of SoS. Then take the YoY increase in S&P penetration, multiply by the SoS value of increasing 1% in S&P, and finally multiply by the value of a SoS second (~$27,000 on an annual per restaurant level). |
** Delivery incrementality found to be ~75% through multiple analyses, done on both the guest and the restaurant level.
**MO&P incrementality found to be ~37% through multiple analyses done on the guest level.