Applications

Guest Application (Web/iOS/Android)

• We are happy to share that the Loyalty Tiers feature has now reached Production. Loyalty Tiers enable guests to be upgraded to a VIP loyalty tier with exclusive rewards when they meet specific requirements. Read more about it in the FZKB here and connect with your CSM representative to enable it.

Open

Expected Outcome

Enabling Loyalty Tiers increases frequency (average number of orders per user)

Enabling Loyalty Tiers increases sales

User Research

According to The Value of Online Customer Loyalty by Bain & Company

58% of loyalty program members are willing to spend more to achieve a higher tier or status.

Tiered benefits based on engagement attract 67% of customers to join loyalty programs.

According to Omnichannel Commerce by Bizibl

Tiered benefits based on engagement level attract 67% of customers towards joining a loyalty program.

According to The Loyalty Report 2019 by Bond:

Exclusive rewards and offers foster greater loyalty to a brand, as reported by 68% of customers.

Analysis Competitor Landscape

Chick-fil-A

Chick-fil-A's digital loyalty program has fueled its remarkable growth of 12-15 percent in recent years. The tiered membership program rewards customers with points for purchases, allowing them to progress through different tiers and unlock better rewards. Members can use the Chick-fil-A One App or a QR code to make purchases conveniently. This successful rewards app caters to customer preferences for both rewards and convenience, ensuring a satisfying experience.

Other competitors:

Joe and the Juice

Open

Starbucks