Loyalty Tiers

Owned by Lopes da Costa, Valentina
Last updated: Dec 15, 2023
9 min read

Contents

Overview

Loyalty Tiers enables guests to be upgraded to a VIP loyalty tier with exclusive rewards, when they meet specific requirements. Loyalty Tier 2 or VIP users are high spenders: guests unlock these exclusive benefits and move to Tier 2, if they have earned specific amount of loyalty points / spent enough in a specific amount of time. Then, in order to maintain this status when guests reach Tier 2, they need to continue earning a certain amount of loyalty points in a set amount of time. With this feature, we hope to increase engagement of our guests with the loyalty program and increase frequency of conversion.

How does it Work?

 

Events

To see the events related to this feature, please refer to:

How is it configured?

In order to enable the feature please follow the below steps

Lokalise Strings

loyaltyTierEarnMorePointsDay

Shown in the Rewards modal when the current user’s tier is Tier 1 and rewards requires Tier 2 and the Earning Calculation is set to DAY.

 

loyaltyTiersLabelDayTier_1

 

loyaltyTiersLabelDayTier_2

 

loyaltyTierEarnMorePointsMonth

 

loyaltyTiersLabelMonthTier_1

 

loyaltyTiersLabelMonthTier_2

 

loyaltyTiersSignIn

 

loyaltyTiersYouAre

 

orderMoreToBecomeNextTier

 

Sanity Setup

Sanity setup is divided into 3 sections:

  • (1) Loyalty Tiers Program Rule definitions

  • (2) Loyalty Tiers UI configuration

  • (3) Rewards Setup

Loyalty Tiers Program Rule Definition

  1. In Sanity, go to Order Level Content > Loyalty > Loyalty Configs > Earning Calculation

  2. Navigate to Loyalty Tiers dropdown section

  3. Turn on the Enable Loyalty Tiers toggle to enable the feature in your market

  4. Click on Add Item to add a new Tier and add the key and name of the Tier

Note: all signed in users are automatically Tier 1 users. Adding one more Tier for VIP users would have key Tier_2 and name Tier 2

  1. Then, set how many points the user needs to earn in a specific amount of time for the user to be able to enter Tier 2 (VIP loyalty users)

  1. Next, set how many points the user needs to earn in a specific amount of time for the user to be able continue being apart of Tier 2 (VIP loyalty users) – this is set under the dropdown Tier Maintaining Points Needed and Time Constraint

  1. Leave the modal and click on Publish. Now these rule requirements will be taken into consideration for users to move between Tiers.

Loyalty Tiers UI Configuration

Loyalty Banner Unauthenticated Info Cells

  1. In Sanity, go to Order Level Content > Loyalty > Loyalty Configs > Feature Loyalty UI and scroll all the way down to Loyalty Tiers dropdown

  2. Inside the dropdown under Loyalty Banner Unauthenticated info cells, you can configure how the Information cells look for users that are signed out

The Image, Title and Description is edditable in Sanity

 

 

Loyalty Banner CTA Buttons Configuration

  1. Right below under the dropdown Loyalty Banner CTA Buttons Configuration, you can configure the button name and paths for all buttons in the Loyalty Banner

The first Button Available is the How it Works Button:

  • It shows in the Homepage banner when users are Signed out

  • It shows in the Homepage and Rewards page when users are in Tier 1 and Tier 2

This button path leads to a static page that has all the information on the loyalty tier program. In this way, both the static page name and button path are configurable. Here is a static page example with all widgets.

 

When users click on the button, they are taken to the static page that explains how the Loyalty Tiers program works in detail. Here is an example of this static page setup.

 

  1. Configure the name and path for the Rewards button. The Rewards button can be accessible from the How It Works static page when users are signed in in Tier 1 or Tier 2

 

When users click on the button, they are redirected to the Rewards page

  1. Configure the name and path for the Rewards History button. The Rewards History tab button can be accessible from the How It Works static page when users are signed in in Tier 1 or Tier 2

 

When users click on this button, they are able to see their loyalty transactions history

  1. Configure the name and path for the Order More button label. The Order More button displays when users are in Tier 1 and click on a reward that is only available for Tier 2 users.

 

 

Users are redirected to the menu when they click on the button (this path is configurable)

 

Loyalty Tiers Configuration

  1. In the Loyalty Tiers Configuration section, users can configure the UI for each Loyalty Tier, including Name of each Tier, Icon of each Tier, which Rewards to include in the Tier Banner Carousel, etc.

  2. Under this section, click on Add Item to configure a new Tier. On the first input line, either include Tier_1 to Tier_2.

  1. Tier Display Name is how the name of the Tier shows in the Loyalty Banner in the Homepage, Rewards Page and How it Works page

 

 

 

  1. Tier Icon is the icon we show in the Loyalty Tier Banner in the Homepage, Rewards Page and How it Works page

 

 

  1. Under Modal Configuration Dropdown, you can configure what shows on the modal when the user enters (or re-enters that Tier)

 

 

 

  1. In the Feature Rewards Carousel section, configure the Rewards that show in the Loyalty Banner Carousel in the Homepage and the How it Works page

 

 

 

Rewards Setup

  1. In order to configure a specific Reward List only for Tier 2 users with exclusive benefits navigate to Order Level Content > Loyalty > Incentives > Rewards > Rewards List

  2. Create a new Rewards List and make sure the Tier ID is set to either Tier_1 or Tier_2.

  1. For you to show a locked reward in the Rewards List for Tier 1 users, select a reward and add the ruleset Tier Requirement. Ensure to add this specific Reward to the Tier 1 Rewards List & Reward Categories

 

 

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