Partnership - Sharing Loyalty points

Owned by Ruani, Andrea
Oct 31, 2023
1 min read

1. Introduction

The purpose of this document is to outline the product requirements for the integration of loyalty points sharing between platforms. This integration aims to enhance the customer experience by allowing users to accumulate and redeem loyalty points seamlessly across multiple platforms.

This piece is part of a bigger scope related to partnerships:

2. Requirements

2.1. Integration and User Experience

  1. Platforms Seamless Integration: Integrate the loyalty points sharing system into the services in all platforms (app and kiosk), such that users can earn and redeem points.

  2. Point Redemtion Preferences: Allow users to choose where they want to accumulate points during their interactions (similar to the Waylet model).

  3. Predefined App Settings: Implement a feature in the mobile app that enables users to predefine their point accumulation preferences to minimize changes during their user journey. These settings should be easily accessible in the app.

  4. Dynamic Point Management: Implement a dynamic point management system that can increase or decrease points based on user activities. Define clear rules and conditions for point adjustments.

3. Constraints and Assumptions

  • Partners can have different systems with their own specs and limitations

  • Avoid adding extra steps in the kiosk flow (it will increase time to purchase, bringing lower revenue).

4. Success Criteria

The success of this project will be measured by:

  • Increased user engagement with the loyalty points sharing system.

  • Positive user feedback on the flexibility and convenience of point accumulation and redemption.