Anonymous User Visual & Copy

Owned by Elleni, Anna
Last updated: Feb 26, 2024
3 min read

Flow Overview

The objective of this flow is to push people:

  • Scenario A: if they are not signed up, to provide their contact & afterwards sign up

  • Scenario B:if they are signed up, but not opted in, to opt in. There are 3 layers in this case:

    • No opt in

    • Only push opt in

    • Email opt in

Reference:

Scenario A:

Entry Criteria:

Everyone who start a session, but doesn’t have a user ID associated and/or email address is blank

 

If App - the guest receives a form where he can input the email address & opt in for communication:

  • The email is stored in the user profile

  • The marketingEmail and marketingPush attribute are updated accordingly

  • Next: The user should receive the welcome flow, with a push to sign up (the account is not created yet)

If web user: QR code to download the app & regular sign up flow

Scenario B:

Option 1: no opt in at all

Entry Criteria:

Start session + Segmentation - no opt in

If App - the guest receives a form, the email is prefilled & he can opt in for communication:

  • The marketingEmail and marketingPush attribute are updated accordingly

 

Next: the user should receive the marketing emails & promo

Option 2: only email opt in

Entry Criteria:

Start session + is part of the segment “Only email opt in” (therefore, he will have marketingEmail = true and marketingPush = false)

They will receive a IAM with the push notification opt in prompt:

  • This should update their attribute in the marketingPush

  • Bring them to the device setting to enable PN

Next: they should not receive the welcome flow (as they were already part of comms before)

Option 3: only push opt in

Entry Criteria:

Start session + is part of the segment “Only push opt in” (therefore, he will have marketingPush = true and marketingEmail= false)

They will first receive a push to prompt them to open the app, with a value oriented messaging

 

They will receive a IAM with the email opt in prompt:

  • This should update their attribute in the marketingEmail

  • The email field should be prefilled (as the guest is already opted in)

Next: they should not receive the welcome flow (as they were already part of comms before)