Deployment Steps

Step 1 - Create a prompt for opted out users

• Create a message for opted out users to prompt them to opt in

• See documentation here: IAM Prompt

Step 2 - Email for existing users

• Create an email for your opted in users with a scheduled delivery

• The call to action (CTA) should redirect to the app

• Under link management, remember to enable “Link Alias” for the CTA link

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CTA link alias enabled

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Burger King Germany - Garfield Raffle

Step 3 - Email for new users

• Leverage the same email template you have created for existing user

• Change the entry criteria to “ACTION BASED”

• Select the users who have changed their subscription status. This will allow you to target both:

  • New users who are opted in

  • Existing users who changed their communication preference from opted out to opted in after you have launched the first email

• Remember to limit the campaign duration according to the raffle lenght

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Step 4 - Confirmation Email

• It’s best practice to send a confirmation email to all the users who have agreed to participate to the raffle

• The email entry criteria should be “ACTION BASED” based on link CTA clicking

Step 5 - Identify Winners

• Create a segment of all users who have clicked on the link alias (or that have received the confirmation email)

• Randomly extract the # of winners according to the raffle criteria

Step 6 - Send email to winners

• Send email to the winner email address

• If you aim to get any confirmation from the user, make sure to leverage a prompt CTA configuration

• Configure the email Action to “ SEND EMAIL” and include below your contact details and pre-defined reply to increase conversion

Canvas Flow