Activation and Anti-churn Visual & Copy

Owned by Elleni, Anna
Last updated: Mar 06, 2024
3 min read

Description

Objective:

These journeys have the objective to activate (or reactivate) users. Retaining existing guests is more cost effective than acquiring new ones, and therefore these journeys are fundamental touchpoints in the guest lifecycle. Moreover, they are also deployed by most of our competitors in main markets

 

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Joe & The Juice

 

 

Entry criteria:

  • Absence of Loyalty Transaction Online or Loyalty Transaction in Store in the last 30 days

Step 1 - Visual:

 

 

Step 1 - Copy:

Subject: Enough waiting, let's feast!

Preheader: Delicious advantages at a glance.

Here's a quick ketchup on all your perks

You can visit us…

"There are 3 ways to reach nirvana… Front Counter - Kiosk - Drive Through"

Find a restaurant

 … or stay home

"Make way, the king comes to you!

Click&Collect - BK Delivery"

Order now

 Mouthwatering!

For burger lovers and all the others

"Snacks Flame-Grilled Burgers Veggie & Plant-Based Desserts"

I’m hungry

 

Step 2 - Visual

 

Step 2 - Copy:

Subject Line: You're one step away

Pre-header: from the best possible offer

 

"We put a ring on your finger.

We don’t want to lose you."

Your dream snack is already waiting for you: Say yes to a portion of King Onion Rings - now XX% off your order.

"Order with the code..."

BK_SOCRISPY_XX

Step 3 - Visual:

Step 3 - Copy:

Subject Line: You're the one that we want. So we have an offer for you!

Pre-header: 6 nuggets at a 5.00 CHF discount.

"You're the one that we want.

So we have an offer for you!"

6 nuggets at a 5.00 CHF discount.

 

There is a void without you!

We want to spoil you

Get 20% off your next order! Order with the code...

BK_WHOPPER_20

Step 4 - Visual:

Step 4 - Copy:

Subject Line: It's not you. It's us.

Pre header: So we need you!

 

It's me, hi. I'm the problem, it's me.

You've gone missing. Haven't ordered anything lately. Which is probably because of us, right?

Now, how can we bring you back. Is it the app? Is it our messaging?

Give us feedback. Tell us how to improve. We'll try to make it better then.

Tell us more

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