Recognizable Coupons Sales in Non Loyalty Stores

Owned by Lopes da Costa, Valentina
Last updated: Mar 20, 2024
4 min read

Contents

Overview

Currently, all of the markets that have launched loyalty do not have in-store loyalty available immediately for all stores. Normally, we launch with 80% or more of the stores having in-store loyalty. For the remaining ~20% of system, we would not have loyalty which would impact coupon redemption in-store. With this feature the platform will support non-loyalty stores to have recognizable coupons sales in the restaurant (via Kiosk and POS) using the loyalty 6 digit dynamic code or loyalty QR code. This will lead to a higher number of contactable sales, since we will be able to recognize coupon redemption in-store even if a store does not have loyalty enabled.

How does it work?

The below screenshots are from a user redeeming a coupon in a Kiosk in a non-loyalty restaurant

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In the app users select a coupon
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User sees warning message in the Kiosk letting user know this store only accepts coupons and no rewards

To understand all Customer Journeys supported with this feature and API calls that need to be done at each step please refer to:

For this solution to work please ensure the Kiosk and POS vendors in the market are sending the same storeId in the requests to the Loyalty API as the RBI store IDs that are available in RAM portal and Sanity. If the store IDs do not match, this solution will not work. Also, Kiosk vendors will need to differentiate the UI of the Kiosk, depending if a store has loyalty or does not have loyalty enabled. We also recommend having training material for stores to be acquainted with the flow.

Events

To see the events related to this feature, please refer to:

How is it configured?

Launch Darkly Flags

RAM Portal Setup

  1. Go RAM portal and log in with your credentials: RAM

2. Search for the restaurant you would like to enable or disable in-store loyalty for. Then set the toggle Has in Restaurant Loyalty to either True or False

Enablement

  1. In a non-loyalty store the POS, Kiosk vendor and store in RAM need to be aligned that this store will not support loyalty in the restaurant even if the market has loyalty enabled.

  2. Every time a store needs to be changed from non-loyalty to a loyalty store or if a store needs to be enabled to non-loyalty for the first time all main stakeholders need to be aligned on the change:

    1. This change should be done before the restaurant opens (either early in the morning or late at night)

    2. This change will need to be aligned prior to enablement by POS, Kiosk, RAM Portal representative, and FZ manager. We recommend a list to be shared prior to enablement to all vendors to that indicates which store will have loyalty and which store will be non-loyalty.

    3. All vendors should align on a time at least 30 minutes before the store opens, in order to be able to make the change to either configure a store to be non-loyalty for the first time or to change a store from non-loyalty to loyalty configuration.