Description

Objective:

This journey has the objective to celebrate the first reward redemption. By doing so, we are aiming to create a positive association in the mind of the guest as he just received something for free and we want to educate them to repeat this behavior over time to build loyalty

Entry criteria:

• First time the user did Online Rewards Redeemed or In Store Rewards Redeemed

Visual:

Open

Copy:

Subject: Get ready for your first REWARD 🥰

Preheader: First step: open this email.